Black Friday originated in the United States in the early 1950's, due to the amount of sick days that were called in on the day after Thanksgiving! It's meaning is now known as the first day of Christmas shopping with some stores opening as early as 4am!
Sure enough, Black Friday has worked it's way over to Europe and retailers and Consumers alike are taking advantage of this borrowed term.
So, how do you make the most of Black Friday as a retailer?
We've put together the following tips and tricks for you: