Exhibitions are a great way to network and increase brand awareness. You can showcase your products and service directly to potential customers, build rapport and increase sales.
Choosing the right exhibition for your business is an important decision, you need to reach the right client base. Think about what type of customer you are trying to reach and what shows they are more likely to attend. You don't want to be showcasing clothes at a home décor show for example.
You also need to contemplate the size of your booth. "Bigger is better" is not necessarily the best way to go. You would need to utilise the space well and you don't necessarily need a large space to communicate to potential customers what your business does. Once you have designed your booth layout and purchased your displays, carry out a couple of test runs to make sure you are making the most of the space available.
The location of your booth can make a big impact too. If you are tucked away in a corner, you will not get a lot of footfall. You will more than likely have to pay more for a better location. Study the exhibition layout (if available) from the organisers to choose your desired location. Pay close attention to neighbouring businesses (if listed) as this can also impact your success. Attract footfall with good lighting, graphics and your best sales persons at the front to engage them.
Exhibitions can be difficult to organise, there is a lot of things to think about. Make sure you get as much information from the organisers as possible and communicate well with your staff who will be attending the show.
To help make the process as simple as possible, we have put together a printable check list to help organise your next show. Simply click the thumbnail to view and/or download your free copy.